Risky Agung – When it comes to branding, things become so important because brand helps the product to stand out among other similar product. In this regard, when it deals with cookies, the popular Danish biscuits gain its popularity than the rest of product. It is because many people have strong connection between brand and Danish. No wonder when people want to find the cookies, they tend to buy the Danish biscuits to serve in the particular occasions.
As the company wants to launch a product in order to get recognized, it is said that the director will determine what brand that represents the product. A brand is designed in the form of easy-to-remember words. The popular Danish biscuits carry Danish as the ultimate brand to introduce in the market. In line with it, here are the roles of brand in a particular product.
1. Brand talks about business DNA
It sound ridiculous, but it is true that brand as it is named in the popular Danish biscuits helps to identify the product among some other similar products. Since brand becomes the identity, it is said that the brand is formed in the form of logo. When you have identity, you can distinguish yourself with so many products out there.
2. Brand helps to connect emotionally
No one is aware of the strong connection between the brand and the emotional. When people buy popular Danish biscuits, they know better that Danish is the brand that has been popular for many years. This affects to the emotional of the customers of feeling so good when purchasing the product.
The importance of the brand as stated in popular Danish biscuits is indescribable since it has vital role in introducing the product to the customers. When you have not determined the brand, people will get difficulty to know more about the brand. In other words, you lose your identity and may cause losing possibility to get more income.